If you are an entrepreneur or SMM specialist, you should read this blog post. I will tell you how to run Instagram account avoiding common mistakes. I summarize it in 6 misconceptions about the work with the Instagram promotion.
Giveaways will give a large influx of new subscribers.
Giveaways with celebrities are widely used in IG. You know, everyone who wants to increase the number of followers becomes a sponsor. People pay great money for participation. Celebs with multi-million-star accounts offer people to follow 10-20-50 accounts of all sponsors from the list. It takes two weeks, different prizes are given to the followers… giveaway is over and what’s next? Best case scenario, the followers do not unfollow your profile. They just hide your posts in the feed. In most cases, there is a sharp fall of followers.
Celebrity fans are so different that it is sometimes impossible to guess whether your product/service or personal brand will reach the target audience. Perhaps, if your product is relevant for a wide audience and has a small price, the people will be engaged. But divide the cost of the giveaways on the followers remained, the price for one follower will be golden. Plus IG algorithm will not praise you for massive unfollowing. Instagram will cut the priority of posts and your ER (engagement rate) will fall to the minimum.
We can’t have a great acc without a designer.
Yeah, right. Or “the same filters for all publications – the key to success.” Even children have learned that photos should be of high quality. Wherever you look, you see captions “my personal blog” and iPhone experiments with filters. C’est la vie.
The harsh reality is that to hire a designer for SMM issues is a privilege of rich business. An average entrepreneur can entrust the processing of photos to the SMM specialist. It is enough to buy the design once and use it every time. Yes, without a single visual design, the profile does not look the best way, but it’s stupid to spend the lion’s share of the budget for the outstanding IG account design. If you are not a big brand that needs to “uphold the status,” then super expensive designer work can wait. For how long? For example, until a real growth of the IG account audience. Just to have someone to admire.
It is necessary to buy followers, otherwise, no one will follow.
Only a lazy person hasn’t mentioned it, but I repeat. All that is needed to gain an audience is official targeted advertising, plus ad placements in blogs with an active audience. Buying a beautiful number of followers is very stupid. Outreach is zero, the engagement rate is zero. Everyone can make the audit on the quality of the audience so false followers will leave you out of the game.
It is necessary to post as often as possible.
Take quality, not quantity. Remember that each post should be a small step towards the achievement of a common goal. Content strategy will help in goal setting.
Without Instagram Stories and IG-TV you will not slay.
The use of these tools, as well as posting in the main feed, must be based on a strategy, and also support a specific goal. What problems will be solved by Instagram Stories and vertical video? Or do you have the resources to create content for IG-TV? Answer these questions honestly. Thoughtless running around Instagram trends will not lead your business to anything good.
Bloggers don’t care what to advertise and when. The main thing is payment.
Normal bloggers take care of their audience and do not advertise questionable services and products. You can easily get refused if your ad does not match their Instagram strategy. As a rule, they also set limits and do not litter their feed with a bunch of advertising posts. From such caring bloggers, you will get much more results than from the greedy “monetizers”.
I wish you a competent and successful promotion! And if you know other myths and want to share urgently, write in the comments! Let’s collect the most complete guide to the myths on Instagram!